One of the most common queries people have when talking to us is in regards to the fact that Cool You systems are cooling only.
It’s true that every solution offered by Cool You features a cooling function, so let’s look at the reasons for this in detail.
The answer to this question is quite simple, and it revolves around the target market for Cool You products.
Specifically, the solutions we have at Cool You are designed exclusively for the London apartment market, and this market has very specific needs that we have gone to great lengths to determine.
After extensive market surveys for the London region, we found that apartment owners have no desire for a heating function from their system.
In fact, many of our customers rarely even switch on their own central heating systems, so having an additional heater in the home really wouldn’t serve any purpose.
We put a lot of work into our market research because we aim to deliver the very best internal air conditioning solutions and services for our customers.
Savva explains more in the video below:
Keeping warm in London
The London climate is generally warmer than other parts of the UK.
It is situated deep in the south of the country, where the difference in distance to the planet’s equator has a significant impact in relation to, say, Inverness in Scotland.
Temperatures in the north rarely climb as high as the top temperatures in the south, and the south’s lows are rarely as extreme as those in the north.
Furthermore, with London being such a built-up, urban environment, it tends to generate a lot of warmth, which is why even other areas in the south of England can’t usually achieve summer temperatures as high as London’s.
In the capital, it simply isn’t as cold as anywhere else in the UK, so heating really isn’t as much of a priority.
Another important factor is that in London apartments, the buildings are regularly built with highly efficient insulation that keeps warmth inside the apartment and reduces the need to turn the heating on.
Furthermore, when neighbouring apartments turn their heating on, the warmth they generate helps increase the overall temperature in the building, further reducing the need for others to heat their own apartments.
In short, even in the winter months, people in London apartments are warm enough, so a heating function isn’t necessary for Cool You solutions.
With these facts in mind, it makes sense that our research has led us to the conclusion that it is appropriate that Cool You systems are cooling only.
Residents in London apartments are far more likely to suffer from high temperatures than low ones, and a cooling system will help keep people comfortable in their day-to-day lives in The Big Smoke.
Our focus is on helping our customers to live comfortably, and we want to offer that service to the greatest number of people we possibly can.
The Cool You difference
There’s no denying that London can have days or short periods in the winter months when it does feel very cold, and people turn their central heating systems on for a time.
A heating function in your Cool You system would provide an alternative way of heating the apartment, or even heating a single room to help you feel toasty and warm.
The drawback with this is that it would make every Cool You solution more expensive and less energy efficient.
As it stands, when you buy a Cool You solution you are getting an A++ rated product for energy efficiency, and you are getting it at an affordable price that simply wouldn’t be possible if the unit also incorporated a heating function that would almost never get used.
Energy efficiency is growing in importance throughout the nation, as more and more people are becoming aware of the devastating impact of inefficient uses of energy on our environment.
In this climate, it would be counterproductive for people to start using unnecessary heating methods in addition to the ones they already have.
The way we like to think of it at Cool You is that cooling only makes our solutions:
- Energy efficient
Nobody wants to have a clunky, overpriced system installed that incorporates functions that you never (or almost never) have a reason to use.
We like to focus on stripping away all the unnecessary afterthoughts to deliver the main function that our target market needs.
And what residents in London apartments need is air conditioning to take the edge off the heat that builds in apartments throughout the year.
Even during the winter months, many of our customers complain that their apartments are too hot.
Those who only installed an AC to use during the summer have surprised themselves by switching it on all-year-round to keep the apartment temperature and overall environment consistent.
Our units also have dehumidifying features that are excellent during the winter to keep the air crisp and clean.
If you suffer from hayfever and allergies, our internal solutions also clean and filter impurities from the air.
Combined together, these features prove that air conditioning is actually necessary no matter what the season, especially when apartment owners already have their own heating systems.
If you would have any further questions about Cool You’s innovative internal systems, please don’t hesitate to contact Cool You today.
Our friendly, helpful customer service team are waiting for your call, and will be happy to help in any way they can.